OUR PASSION FOR DEERE
RUNS MORE THAN PAINT DEEP
We are ingrained in your business. For over 20 years, VML has been John Deere’s go-to choice to provide your dealership with full-service co-op marketing. We do this at no additional cost to you.
WE MOVE MORE IRON
It’s why VML is John Deere’s co-op agency of record. That means significant cost and time savings for you as well as shortening your team’s to-do list.
WE HANDLE THE
HEAVY LIFTING
We provide program management, media services, digital services and analytics & reporting at no cost to you. And we never farm out your work.
PROGRAM MANAGEMENT
Budget management
Invoice processing
Co-op submissions
MEDIA SERVICES
Data-driven personalized plans
Media negotiation
Execution, trafficking & reconciliation
Integrated with national media efforts
Digital and traditional media
Group advertising
Sponsorships
DIGITAL SERVICES
Paid search engine marketing
Programmatic display & video
Paid social advertising
Streaming TV & radio
Dynamic media (Cross Channel)
Performance Max/Demand Generation
In-house seats at The Trade Desk & DV360
Content creation
Landing page creation
DSP
SEO
WE MAKE YOUR LIFE EASIER
John Deere corporate pays for our services so running with VML is like adding over 70 full-time employees at no cost to you.
No fees or mark-ups on co-op eligible media so your ad budget goes further.
No co-op pre-approval required.
One single consolidated bill debited monthly saves time and reduces paperwork.
WE’RE FIELD TESTED
JUST LIKE YOUR EQUIPMENT
After over 100,000 miles traveled on dealer visits, product training, Deere planning meetings, DAG, JDUG & sales training, we know where you’re coming from and how to activate to achieve your goals.
Our veteran team consists of 70+ people across a variety of disciplines.
Aggregated performance data across the dealer network.
Nationally and internationally awarded digital and creative team.
CUSTOM CREATIVE
THAT TELLS YOUR STORY
Your dealership has a story to tell that’s uniquely yours. Our team finds that story & develops it into a custom creative campaign that moves iron.
CUSTOM CREATIVE SERVICES
•
ADZONE DEALER TAGGING & RESIZING
•
NO PRE-APPROVAL REQUIRED
•
CUSTOM CREATIVE SERVICES • ADZONE DEALER TAGGING & RESIZING • NO PRE-APPROVAL REQUIRED •
DEALER BRANDS + CONTENT
Your brand + voice is crucial to your success. Why? Because you can buy a John Deere at lots of places, but it’s the intangibles that your dealership brings to the table that sets you apart. VML takes what makes your dealership unique and elevates, evolves and refines them to develop your own custom brand. Here are some examples of brand campaigns we have created.
MORE THAN PAINT DEEP
Our humbly aggressive campaign put the old saying “you’re just paying for the green paint” to rest. We went head to head with our biggest competitor and created exciting but practical comparison content across social, digital, print, point of sale and more! Exclusively made for our fantastic dealer network.
AWARD-WINNING JOHN DEERE EXPERTISE
We earned 26 National Agri-Marketing Association (NAMA) awards, including Best-In-Show for our "More Than Paint Deep" campaign and 16 first place wins for our John Deere dealership work.
LEADERS
RECOGNIZED
Creative Company of the Year at Cannes Lions 2025
No 2. on AdAge A-list
Forrester
• Leader Global Marketing Creative and Content Services
• Leader Global Marketing Services
• Leader Global Digital Experience Services
• Leader Commerce Services
